Thursday, November 3, 2011

Who's Who In Fashion


             Imagine the world without fashion designers?  We would probably be wearing filthy clothes that are out of style and yet, be wearing the same outfit every other day or so.  When you see what kind of apparel people are wearing, you can easily determine the time and era people have been influenced of.  We all purchase clothes from multiple retail stores, companies, and of course designers, etc.  I mean, everyone is creative in their own ways, putting pieces of clothing together, but fashion designers understand that clothes can make one feel powerful and confident from sketching to sewing, and being responsible for the selling of merchandise.  What I’m saying is that designers not only have eyes for style, but heart as well, thinking about how to make clothes with an artistic expression.  Because there are several fashion designers, I will be describing a few who are common and who we often hear about.  The reason for this post is to have knowledge about whom and what influences us the way we dress, even though everyone has different styles in taste.  Each designer has some common elements in their work, but they can diversify and expand their capabilities into different markets in accordance to how they prefer to design, which makes them unique.


            A female, modernist designer who remains a legend for her personal style and her dedication to perfection is Gabrielle “Coco” Chanel.  At the age of 12, Chanel learned how to sew and started in fashion making hats in 1910.  In 1914 she opened up her first shop in Paris, where her first dresses she made were of wool jersey, a material that wasn’t considered suitable for fashionable clothes at the time.  Because Chanel’s fashion work was done during the postwar, she had her first simple postwar collection.  She had a menswear-inspired fashion.  During post-WWll Chanel was remembered for her suits made of jersey or Scottish tweeds and jackets were collarless, blouses tied at the neckline, and skirts at or below the knee.  Other signatures were quilted handbags with shoulder chains, beige sling-back pumps with black tips, flat black hair bows, and a single gardenia.  Coco Chanel has a line of perfumes, a costume jewelry workshop, and a textile house.  After her death a line of cosmetics was introduced.


            Another designer that is well known as a French footwear designer who launched his line of high-end women’s shoes in France is Christian Louboutin.  He fell in love with shoes at an early age and what Christian Louboutin created for women’s shoes were based on visiting a museum.  Louboutin noticed at the entrance, a large sign with the silhouette of a high-heeled pump in a red circle sliced through a red line, forbidding women not to damage the museum’s floor wearing sharp stilettos.  He started sketching the design and from then on he was dedicated to his work.  Louboutin’s development of shoes were slim and pointy-toed, reminiscent of the 1950s, and his signature red soles.

 





             


             These two designers have different influences and significance with their work in fashion.  To summarize and explain the different aspects of one’s style, Coco Chanel was living through the days of postwar during the 20th century and was influenced through the looks of menswear.  What also began her influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Century.  As for Christian Louboutin, his inspiration was for women to feel empowered to break rules, implying his story about the large sign he had seen in a museum he visited.  Because of that, his designs have incorporated shiny, red-lacquered soles that have become his signature.  Like again, fashion is something that defies you and makes you feel inspired.  The way we dress or encounter ideas of clothing is through our lifestyle of living as well.

Wednesday, November 2, 2011

Trend Forecasting


             People wear the latest trends in fashion.  Why?  It is because we, as buyers or consumers, are introduced to the new apparel and accessories that are in style during the different seasons of the year.  Well then who decides what we, as consumers, will wear and know that we’ll prefer or select to wear?  That is the responsibility of a fashion forecaster.  Trend forecasting is basically someone who predicts/decides what the latest themes, colors, or fabrics will be for next year’s fashion trends.  We walk into apparel or accessories retail store and without a doubt you see a nice blouse that catches your eye.  You’re not just going to pass it by, so you pick up a size you fit, walk into the fitting room to try it on, realize it looks great on you, and buy the merchandise. 

             
             According to the book Fashion: The Industry and It’s Careers, there are four primary types of trend forecasters; 1) who works for a fiber or fabric house, 2) who specializes in color trends and is employed by a firm, 3) who projects population trends and explores the social, economic, geographic, technological, and demographic shifts in the population, such as influences by celebrities, films and art, as well as other people-related topics, and lastly, 4) who is employed by a broad-spectrum firm.  The job of a trend forecaster in the fashion industry allows fashion forecasters to combine their knowledge of fashion design and history by monitoring consumers and the industry through traveling, reading, networking, and observing.  Looking at new products and fresh designs from established and new designers from attending trade shows is how they analyze the wholesale end of the business.  Analyzing and projecting colors, design themes, fabrications, and fabric patters or prints takes lead time, which is the number of days, weeks, or months needs for planning and production steps before fashion products arrive at the retail store.  Fashion forecasters gather information from the media population, design, manufacturing, and retail trends to determine what the new looks, silhouettes, colors, and fabrics will be for upcoming seasons.  For example, forecasters can get their information from street scenes and places where people gather; airports, concert stadiums, street festivals, etc.  They examine where these people are going, what they’re wearing, and from whom and what they are buying.  This is how the latest and greatest fashion trends originate.


             Personally, I never knew about fashion forecasters until my friend and I actually talked about fashion in depth.  It amazes me how trend forecasters are central to the fashion industry.  I give them a lot of credit for their years of prior experience and education, as well as anticipating a challenging career that encourages them to be creative, observational, and highly receptive as through traveling and research.  Most importantly, it is always important for fashion forecasters to keep in mind who the customers are and how they are changing.